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WHAT IS IT?

Your hair becomes dry, damaged and dull when it loses its resilience and hydration. This problem can compromise your comfort and well-being, and it does not choose age or gender. When the hair is dry, the cuticle is damaged and the hair takes on a dull and brittle look.

WHAT
CAUSES IT?

Excessive exposure to the sun and wind, too frequent hair washing, the use of aggressive products, very frequent chemical treatments (straightening, curling, colouring, etc.), and the abusive use of a hairdryer and styling tools, are the main causes of dry and dull hair.

YOUR SCALP ALSO MATTERS

Living in a hot, dry climate can contribute to damaged and dehydrated hair and scalp. However, a sensitive, irritated, dehydrated and unbalanced scalp can also be responsible for the onset of dry and dull hair. The condition of the scalp is reflected in the condition of the hair.

THE IMPORTANCE
OF FOOD

What we eat and drink plays a key role in preventing dry, dull hair. An unbalanced diet – poor in protein, vitamins A and E –, excessive alcohol consumption and drinking little water, may be the cause of damaged, dull and fragile hair.

WHAT SHOULD I DO?

Here are a few tips to help you compensate for the needs of dry, damaged and dull hair. With these, you will be closer to restoring the look, strength and protection your hair deserves, together with an enviable softness and shine.

1. Choose shampoos and conditioners suitable for your hair and scalp. Avoid very hot water when washing your hair, as high temperatures can dehydrate and weaken the hair structure, causing dry, dull and damaged hair. Choose to wash it with warm water and then rinse with cold water, to close the cuticle layer and further protect your hair from possible damage and harmful substances.

2. When drying your hair, do not rub it with a towel, as it can cause more damage to the fibre and create an unwanted frizzy effect. When detangling, do it gently, preferably with the help of combing creams, serums or foams, using a straight-, wide-toothed comb; start close to the ends, then move gradually up the hair shaft (thus decreasing the tension in the fibres and reducing the risk of damage and breakage).

 

3. In addition, use a good-quality mask at least once a week – to keep your hair hydrated, soft and beautiful –, especially on the hair shaft. Regularly use oils or serums on the end of the hair shaft, to keep the cuticle layer closed and protected. When exposed to intense sun, be sure to apply a hair sunscreen. Also reduce the use of a hairdryer and styling tools, applying a thermal protector when you cannot avoid them, as these devices can further damage your hair.

FIND OUT WHAT WE ADVISE

ADVANCIS® CAPILAR ESSENTIAL

ADVANCIS® CAPILAR HYDRA SHAMPOO

ADVANCIS® CAPILAR HYDRA MASK

ADVANCIS® SHINE HAIR SERUM
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