Your hair can be a form of communication, reflect your personality, culture or traditions, or even your mood or emotional state. A thin, volumeless hair lacks energy and density, feeling heavy and looking fragile, which may compromise both your comfort and self-esteem.


Thin, fragile and volumeless hair can be difficult to deal with, as it looks heavy, often is hard to detangle and breaks easily when combed. Excessive hair processing, wearing too-tight hairstyles too often, or the use of aggressive products, can be some of the causes.


One of the major factors in preventing thin, volumeless hair is antioxidant protection, which allows hair cell rejuvenation. A nutrition rich in structural components is very important for a healthy hair, offering several benefits, such as an "energized" and soft look.


Keratin is a protein and the main component of hair, so the lack of it can lead to weak, thin, volumeless hair that lacks energy. Protein is therefore necessary to restructure your hair, to give it shine, softness and protection.


In order for your hair to reveal all the volume and energy it can have again, we give you some tips to help you get a “volumizing” effect, with shine, softness and lightness. Take your hair's re-densification and look to another level.

1. Choose products suitable for your hair type. Go for low grease/oil, light texture products close to the scalp, so that they don’t weigh your hair down. Wash your hair only 1-3 times a week. Excessive washing increases sebum production, which can cause your hair to become oil-prone.

2. Avoid washing your hair with very hot water, so that the fibres don’t become fragile, dehydrated and brittle. Rinse with warm water and then finish with cold water to close the cuticle layer and minimise hair damage.

3. When drying, choose a coarse towel and do not rub, so as not to damage the hair or make it difficult to detangle, or with an unwanted frizz effect. Letting your hair dry in the open air or using the blow dryer can help with the “volumizing” effect, but choose the cold air setting. Whenever you use styling tools, apply a thermal protector to minimise hair damage.