About 90% of our hair is made of a protein: keratin. A structural component of hair, nails and even skin, keratin is composed of several amino acids, including cystine. It can be found in large quantities in the middle layer of the hair, the cortex.
It is this protein that keeps our hair strong and flexible.
Widely used in hair cosmetic products, did you know that keratin can help your hair remain smooth, protected and more resistant to breaking?
Our hair undergoes daily aggressions, from pollution, chemicals, heat, colouring, sun and wind, among others; therefore, it is necessary above all to protect the hair shaft and keep the hair nourished and cared for.
BENEFITS
OF KERATIN
To protect the hair, keratin closes the cuticle when applied over the hair shaft, thus preventing damage and helping to maintain a nourished and hydrated hair.
In addition, keratin can bring even more benefits by smoothing your hair, giving it a soft, fluid touch and an intensely luminous look.
If you want a beautiful, hydrated, nourished, less frizzy hair, with an enviable appearance, keratin or keratin hydrolysates can help protect it and prevent breakage, leaving your hair smooth and shiny for longer.
CARE STARTS
WITH WHAT YOU EAT
However, don't forget also to drink a lot of water, follow a balanced diet (including proteins and amino acids) and a healthy lifestyle, since all these important factors – both for you and your hair – are essential in the production of natural keratin, so that you keep your hair healthy at all times.
